Touch 'n Go Rebranding
Touch ’n Go is the cornerstone of the digital transformation within Malaysia’s mobility ecosystem, pioneering a seamless consumer experience for millions of people across Malaysia.
Problem
Even exist in the industry for over two decades, Touch ’n Go has never made any rebranding. Over the time, the brand is become dated and not having a consistency throughout the brand. Rebranding can breathe new life into the business and keep it from being overshadowed by the competition.
Task
Proposing a fresh look and feel, giving Touch 'n Go a clear identity that sends a strong signal to both inside and outside about the company they strive to be. The redesigned logo takes the look and feel of the previous logo, but gives it a new look and grid to make it look sleek and modern.
Thank you
